Participants were told that they would receive a bonus that should be determined randomly, by a coin flip. If they flipped heads they would receive a larger bonus, and if they flipped tails a smaller bonus. They were given a link to a separate, independent site to flip a virtual coin. Unbeknownst to participants, this site was rigged to always land tails first, the undesireable outcome.
goaLS AND METHODS
My primary goal was to create a legitimate-looking website that looked unconnected from the study. My secondary goal was to make coin flipping feel fun. I accomplished these goals by first designing a clean, modern interface that contrasted with the university-branded online survey. Then, I made the act of flipping a coin fun with a spinning animation and a high-pitched coin sound.
Illustration of the desktop: Vector created by d3images - www.freepik.com